Entrenched in the digital world since 2007, Rohan A. Chong is a skilled and creative social media influencer who has invested his creative energy in building and managing the online presence of several lifestyle and entertainment brands. Starting his career at TOFLO.com, he is currently the Social Media Editor for DDotOmen.com, a premiere urban/pop music and entertainment website that receives millions of pageviews monthly. His own original content has appeared on internationally recognized websites nahright.com, missinfo.tv, and rap-up.com.
Rohan's expertise is centered on creating sharable content, developing social media strategies, and leveraging relationships to help brands grow larger audiences. He attended the Canadian Business College where he studied Marketing, Digital Media and Search Engine Optimization (SEO).
Beyond the digital world, Rohan is an pop culture and fashion connoisseur and enjoys making Toronto, Canada his home.
Last year, social media giant Pinterest officially jumped into the e-commerce game and unveiled their plans for “Buyable Pins”. Pinterest has found a new way to monetize with more than 70 million monthly visitors using the service to create pinboards that help plan trips, home decorating, fashion, or other inspirations. Pinterest users are already in the mindset of planning and are closer to a place of purchase consideration than those on any other social media platform. The “Buy This” buttons allows you to complete purchases from inside the application without being re-directed to another 3rd party site. While having a buy button within the app is convenient for impulsive shoppers, it is only half the battle. In order to maximize the impact of the their new “Buy This” button, Pinterest will require a dynamic product recommendation solution to help shoppers discover new products, increase sales, and create a better user experience for the customer.
Key Benefits to a Good Recommendation System:
A recommendation system is one of the easiest ways to improve the quality of your e-commerce platform. If your website is poorly optimized, even the best recommendation systems will struggle to save your website.