Content Marketing Manager – TOFLO.com

Company Overview

Founded in 2004, TOFLO.com is the leading Toronto urban-based lifestyle website. The website’s mission includes: artist profiling, up-to-date event listings and offerings, event coverage, music reviews, release dates and showcasing of urban fashion.

In 2005, TOFLO.com was nominated for a Canadian Urban Music Award for Website of the Year.

Responsibilities:

  • Develop original & shareable content to support lead generation campaigns, and brand awareness
  • Develop content strategy with the focus on driving unique conversations
  • Manage a team of in-house and freelance resources, including writers and graphic designers
  • Create the content creation calendar and ensuring that all content is published on time
  • Overseeing the creation of articles, blog posts, reports, videos, and other types of content
  • Managing the editorial direction of the error free, SEO-optimized website
  • Enhancing the company’s brand by working with influencers & bloggers, creating a strong online community, and finding opportunities to place content for maximum visibility

EXCLUSIVE INTERVIEW

Vado on TOFLO.com